Email Marketing Campaigns, Newsletters, RedRite, Leeds

Newsletter… For your business or not?

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You have Social Media accounts, you have a website, business cards and the odd ad lying around the market but what about other continuous engagement with those that have shown an interest in your company?

How about a newsletter?

Nearly every organisation has a regular email that goes out to their consumers, potential and current. For example companies like Wowcher and Groupon send emails to their subscribers filled with current offers available, while Amazon and EBay send out emails with items related to your last purchase. Your newsletter does not even have to be a campaign to push products or services on to people, they can also be used to keep people up to date with information, like service providers who let subscribers know of changes in the services or macro forces that may impact on their businesses such as changes in tax laws.

Another form of newsletter is the ‘Hi how are you’ one. Authors particularly use this form of newsletter to keep their readers abreast of the goings on in the editorial process of writing a book. One of our favourite authors Vanessa Kier sends out emails with a sample piece of the writings she is currently working on as well as a little update as what is going on in her life. Keeping them personal yet professional at the same time makes the subscribers feel a part of her world. Her most recent newsletter even has a poll running looking for a name for one of the characters in her newest book with a promise of being mentioned in the acknowledgement – A good way to engage her subscribers.

Have you ever considered a newsletter for your business yet thought it would not fit with your industry? Then guess again!

Even a simple newsletter saying ‘hi’ once a month or even quarterly can remind your subscribers that you are still around, while bringing your business to the front of their minds regularly. We do not guarantee it will bring in a rush of new business but it allows the memory of your business, and who you are, to stay fresh for a time when your services/products are needed. With the use of engaging and eye catching themes, and content that makes your subscribers feel a part of your world yet still gets your message across, a newsletter campaign can be one of the simplest methods of communication between you and your customers, potential and current. A subscriber tab on your Facebook page, a link on other social media accounts and even on your website are all methods to slowly build up your subscribers list.

We currently work with Make-up artists, nutritionists and even a knitter to engage with their customers and let them know what is happening in their world, keeping them abreast not just about their services/products but also just to say ‘hey there, we are still here if you need us’.

Not have time or know where to start, then let us get it sorted for you. RedRite will work with you to design a Mail Chimp template that suits you and your business, guide you in regards to the content and can even create the content for you. We import your contacts and get your newsletter out there. A week after each newsletter goes out we will report on the open rate stats.

Get in touch for more information today!!

Top tips to being organised, RedRite, Leeds, Virtual Assistant

Top Tips to getting organised

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Welcome to 2016!!

January is the best time to start getting organised for the year head. Planning your goals, setting achievable targets and starting the year off with a positive attitude.

Sometimes though it is not always possible to get the motivation to get going, especially when you are still in the Christmas season slump, so we have put together a few tips to help you not only get yourself organised but to also keep yourself organised.

Do you have any tips for getting organised that are not mentioned? Then please do share with us 🙂

  • Prioritise – At the beginning of every week set out the tasks that need completing and place them in order of importance as well as note the time needed to complete each task. This way if you have a few large important tasks you can organise your time better to complete them while also fitting in the little tasks.
  • 2 Minute Rule – When you are determined to get a large job completed but keep getting distracted by incoming e-mails, social media notifications or something else try using the 2 minutes rule. If the distraction is going to take NO MORE than 2 minutes to deal with, then handle it. Longer than 2 minutes then make a quick note and deal with it later when you have more time free.
  • Plan Ahead (as much as possible) – Especially with things such as social media, using software and apps such as Hootsuite you can organise your posts in advance so when working on a project or something unexpected comes up you know it is taken care of.

This can also be done with your newsletters. Set up the layout and basic content and then when the more up to date such as link to blog posts come up you can quickly add them. Same for blog posts, spend a Sunday afternoon typing up a few at a time and set their release dates in advance.

  • Set a Goal – Brainstorm everything you want to achieve in the following month/quarter/year and pick one goal to reach. Once picked make a note in a notebook of everything you will need to accomplish that goal, including materials, time, collaborations with other business owners and anything else. Then keep checking it to see how far off you are from accomplishing that goal.
  • Use a Diary – Only use it though for those jobs with a set deadline. Keep track of the important details and if using your phone set up reminders a week before hand and then 48 beforehand so you can prepare in advance. Brainwaves, reminders to call someone back, birthdays and little notes like that are better suited to a notebook/app rather than in the diary.

Apps such as Gmail are brilliant in that they add any noticeable dates in your emails and add them to your diary if you have it synced. It can also link to your Google Now page adding all the information you will need.

  • Work at your most productive time – When working for yourself you can pick when you want to work but its best to choose moments in the day you are at your most productive. If you are more focused in the morning put off that coffee date till the afternoon and get working, tasks can be completed far quicker when you are focused. Same if you are more focused in the afternoon, get your personal tasks done in the morning and focus on work in the afternoon.
  • Label!!! – We do not always have time to file as and when we receive paper but if you create a ‘To file’ pile and tackle it every Sunday it can be dealt with easier. Label your files/diary entries/documents in a way that you can easily locate and pull the information you need. If you happen to handle documents for several clients or own a few businesses then colour code the files/Emails. Label hard and soft copies identically so you do not get them mixed up.
  • Book in some down time – Working 24/7 can help you accomplish so much but it can also tire you out and ‘fry’ your brain. Set yourself a good routine for working and down time, even just a coffee every Monday morning or Friday afternoon. It can make the world of difference on your concentration levels and help improve productivity if you step back from it all for a short period. Too long a period and it will be hard to get back in to but the occasional afternoon or morning to focus on ‘You’ can work miracles.

If you are struggling to get started this year and feel there must be better systems you could use to operate smoother then get in touch with RedRite and see how we can help. Available when you need us.

businesstip (11)

Possibly time for a break?

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Is taking a break from business a bad idea or necessity?

Running your own business can be extremely rewarding when you look at your bank account each month, have referrals coming through non-stop and seem to be constantly working but is it really worth it?

Working 80 hours a week, missing out on time with family and not enjoying all the luxuries that inflated bank account grants you doesn’t seem worth it at all. Sometimes we need to step back and take a break before we burn out, with a major study showing that individuals who work more than 55 hours a week are more likely to suffer a stroke than those who put in 35 to 40 hours. Working excessive hours can also lead to serious physiological, emotional, effecting immune systems and increasing risks of health problems.

take a break

It is understandable that in order to achieve financial goals the work is required, especially when building up a new small business however the need to delegate tasks and to take your time is just as important. If you are tired out and stressing over every aspect of your business it will impact on your approach towards customers and the service in which they receive, thus negatively impacting the perception people have of your business.

So how can we help ease those stresses and become more productive?

Dedicating an amount of time each week to chill out and focus on ourselves is one major step we can take to ease the effects of stresses.

Delegating those little jobs that drive you mad yet need doing. Hiring companies such as ourselves to help with tasks such as book keeping, data entry and even your social media means you can focus more on family on evenings and weekends.

Breaking those goals in to more obtainable goals that you can work on means you are not stressing to reach a goal that may not be obtainable within the first 3 years of business. Create yourself 6 monthly goals and work on those before you know it you will have reached that ultimate goal.

Make some excellent connections in the business world. This way if someone comes to you for something that you might not be able to assist with on your own you can look through your connections and already have a business relationship with someone who may be able to help. Taking time out to create these connections also helps you enjoy some form of socialisation outside of your customers while working.

business break

When all is said and done money is not the be all and end all of business, yes it makes things easier but it doesn’t build memories, doesn’t keep you company and can never replace your family. Take time out to enjoy the things that do.

Call us today to see how we can help.

 

Bizmums Conference 2015, RedRite, Leeds

BizMums Conference and Awards 2015

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BizMums Conference and Awards – What an amazing day!! I do not know where to begin.

Saturday (17/10/2015) I went to my first BizMums Conference and Awards ceremony and I can honestly say the warmth, support and overall welcoming you feel as part of their group is amazing, some beautiful women were selected for awards and it is such a pity they all couldn’t be given awards for their contributions not only to the business world but to one another on a support basis. I truly cannot wait to get more involved with these women and help spread their love.

Speaking of love, must I say that if you ever need a boost in confidence running your business or worrying about fitting in then you need to speak to the lovely Mrs Emma Sutton, Queen of Diamonds. Many business owners like those seen at the conference want to stand out from the grey corporate world, have taken the steps to start their own business built on what they enjoy, so why then should you continue to conform to the ‘dude rules’? Live it up like a diva and let your personality shine in your business. There are 3 things Emma believes every business owner should love.

Love your business – If you are not totally in love with your branding and graphics that you would frame it on your wall, then change it to something you could completely love! You lose passion in your business if you are not in love with it and what you do, let your business be an expression of who you are and do not be afraid to stand out.

Love your clients – What client is going to rave about your business and spread knowledge of it to their friends if they feel like another blank face to you? A quick 2 minute phone call or email to say ‘Hi how are you?’ can make all the difference. Emma owes this lesson to a lovely butcher she once knew, whenever she would go in for something he would ask nicely what she was making, upon learning he would provide her with a secondary ingredient without asking anything in return. For Emma this created the first of many ‘You will never believe what just happened to me…’ moments. This happened around 12 years ago yet Emma has never forgotten his kindness.

Love yourself – Do you really know who you are, or have you spent so long being a business ninja? No not a smooth secret fighting machine but so hidden amongst the crowd too afraid to be yourself and take the risk. Then you need to fully embrace who you are and let her loose!! Proud to be true to yourself, even if it means some do not like you so what brush it off and carry one. You cannot truly be yourself and have everyone love you, there will always be those that you do not get along with.

This then led to Emma explain to us her diva statement. The definition is as follows:

D – Dare to be different (Express yourself and uniqueness)

Emma highlighted that not everything needs to be the same as everyone else, if you want to wear your heart on your sleeve then do so.

I – Use your Intuition (follow that niggle, think with the heart a little more)

Ignore that niggling voice of doubt listing all the reasons not to do something and just do it! If you are worried someone might be too busy to answer the phone but unsure when to call then just call and take the chance you might be surprised.

V – Be vivacious (Be seen for who you are and shine!)

IF you have a naturally bouncy and outgoing personality then do not hide it when it comes to business. One thing I fully took away was Emma’s statement about knowing your worth. Do not worry if you are possibly over pricing, you are worth every penny you charge. She mentioned a quote regarding a Ferrari sales man who worried about the prices he was charging but he realised the price reflected the worth of the cars. Do not let yourself get in the way of achieving all that you can.

A – Create and adventure (Take a risk and explore the unknown)

Do not be afraid to ruffle some feathers and stand out. Try once a week to do something you were unsure about doing. Emma considered that other business owners where doing as she was, stuffing business cards in a drawer till it got full then tipping it in the bin. So she changed it up and took a risk to offer people a small glass diamond instead.

Emma, in her gorgeous purple polka dress completely non-corporate uniform, emphasised the point that to be seen you need to be yourself, SHINE BRIGHT LIKE A DIAMOND. So take a risk, jump off the ledge and be yourself, no matter how crazy 🙂

emma Sutton

Following Emma’s lovely presentation we were then lucky enough to also have the esteemed Amanda Dodd help us understand how to deal with overwhelming marketing. Amanda owns the award winning Koogar Marketing Company, supporting businesses in any way they can through web design and marketing strategies designed to optimise the best of a business. Amanda started by asking what overwhelmed us in marketing, some of the answer where:

‘Too Much To do’     ‘Pressure to keep up’       ‘Being seen amongst the crowd’      ‘No time to do it’    ‘How to do it and create an effective plan’                 ‘Knowing where to start’

Amanda helped us break things down and see no matter what time we have, especially since we all have the same time as Richard Branson!, we can create effective plans with very little stress involved. The main point is managing your time effectively, sit down work out where your time goes and if you are spending hours browsing Twitter then why not use it to market instead? If you do not know how to do the marketing tricks needed then get trained, or even better hire someone who can (a Virtual Assistant or Marketing company).

Many people see new technology and methods evolve and feel they should be taking part, Periscope being one of them, yet not every method works for every company. What might work for your competitor may not necessarily work for you, if you do not know how to use Twitter do not stress about it use another platform that you can use. Ever attend a seminar and take a TON of notes yet stuff them in a file to type up and go over later and haven’t done? It is because there is too many distractions and very action taken!

Amanda gave us 5 tips in which to follow and help us get over the overwhelming marketing.

  • Take a Knee

A major film buff, Amanda used the film After Earth to high light this point. When things start to overwhelm you and you cannot see the end, take a knee (literally if it helps) and consider the following

  1. What is working?
  2. What is not working?
  3. What are you currently doing right?
  4. What do you need to stop doing?
  5. What have you always wanted to do?
  6. What is stopping you?
  7. What resources do you need?
  8. How can you move forward?

Taking a few minutes to answer this questions will help you get started on your journey to effective marketing.

  • GET FOCUSED!!

There is no point spending time and money on a million projects trying to build awareness of your company if you do not actually have a goal in place to achieve, whether it be at the end of the month or the end of the year. So do you know your current goals?

  • Make 2 ½ Lists

This one had a few of us looking extremely confused as to the half a list??? Really?? Yet once Amanda explain it we fully understand the reasoning. Take that knee for 30 minutes (Time yourself so you do not over think things) and brain dump! Absolutely everything that is spinning in your head, work, personal, projects anything. Even the old question of ‘what shall I cook for dinner tonight?’ – dump it!

Then look at all the projects/goals you have listed on the dump page and pick one, just one. This will then be your focus for the month, if you finish it earlier than the end of the month then go ahead and pick another one but focus on one at a time. This is where the half list comes in. Break the project down in to steps – What supplies and resources do you need? If you haven’t got them make a shopping list and go shopping one day. Take it a step a day and watch as that long overdue project is completed or that far away goal is suddenly achieved!

  • UNDERSTAND YOUR WHY

If you do not even understand the reason for doing what is you do then why are you doing it? Where is your passion and drive if you have no reason for it? If you have lost sight of that reason then take a knee and rediscover it. Write it down, frame it, whatever it takes to remind you why you are doing what you are doing when you start losing sight. Amanda used the film Machine Gun Preacher to highlight this point.

  • KNOW YOUR GOALS

What is you want to achieve? Know exactly what it is you want to achieve and what you need to do to get there. For Amanda this was rowing, she wanted to start rowing and now practises approximately 4 times a week as part of a team. This is because she knew her goal and went for it.

Amanda Dodd

Very similar to Emma, Amanda highlighted that no matter how much you believe in your business there is always room for doubt, but the knowing who you truly are and why you are doing what you do comes from deep within your core, there is no room for doubt. You are not always destined to be everyone’s favourite, statistically within the first 3 seconds someone will make up their mind not only about you but your business, however it’s using your knowledge of your business and what is currently important in the world around you that will help you build awareness of yourself and your brand. Once awareness is earned follow up will bring in the business. Marketing is consistent, not when the flow of work stops, so email previous and current clients every month to say Hi, or reminding potential clients you are still there ready to help them can make the difference between effective marketing and just building vague awareness.

Both ladies provided some excellent advice and I cannot thank them enough for their speeches. I intend to take away things I have learnt and use them not only in my own business but in that of my clients. Hope I did their speeches justice from the numerous notes I wrote down 🙂 If anyone would like to know more about either the ladies or of BizMums itself then please do get in touch I will gladly provide the information.

Why hire a VA, Virtual Administrator, RedRite, Leeds

Why hire a Virtual Administrator?

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Virtual Administrator services is a growing service throughout all levels of business but why??

Your desk is piled high with paperwork that needs electronically filling, your drawer is filled to the brim with business cards from networking events and your email box is ready to quit on you it is so full of unread emails, yet the thought of having to research and advertise for an assistant brings you out in a cold sweat. That is where a Virtual Administrator comes in, they take care of all these jobs plus more and the best bit is you only pay for the time they work, no need to clock how many minutes they waste on cigarettes breaks or how long their lunch break is.

Virtual Administrators are a growing trend not only in the small business arena but also in the large corporation world, with many employers turning to the ease of hiring a Virtual Administrator rather than wasting time and money advertising through agencies. Virtual Administrators can take care of any aspect of administration from screening and sorting your e-mails on a daily basis to managing projects that you do not have time to handle.

Every Virtual Administrator can research the life out of anything, has a professional demeanour in which to handle your correspondence with and some can even handle your taxes helping you save even more money. Whether it is a one-off job while your regular PA is off ill, or you are a small business needing someone who loves paperwork to handle the tedious tasks you despise, a Virtual Administrator is the life saver for it all. Virtual Administrators are ‘on-call’ for when you need them, yet are not hovering in the office filing their nails waiting for the work and charging you for it.

Here at RedRite we have the skills and experience in the following services plus many more:

  • Accounting Software Setup and Management – Including Payroll
  • Microsoft Office Applications – Word, Excel, Access etc
  • Social Media Marketing and Online Brand Reputation
  • Data Entry
  • Quote/Invoice Production and chasing
  • Audio/Copy Typing
  • Website Development
  • WordPress Setup and Management
  • E-Customer Service – Email, online chat, website/social media enquiries

If you are just setting up a business but do not have the time to deal with the creation of records, setting up social media and websites then a Virtual Administrator can help with that too, you do not have to be an established business to hire a Virtual Administrator. RedRite can help a business at any stage in its development, supporting it as it grows and making sure each step is as smooth as can be. Stop putting off getting everything sorted and hire someone who makes their living do so, Virtual Administrators love their jobs and it reflects in the quality of work you will receive.

For more information and to see how a Virtual Administrator can help you contact us today!

Twitter networking, Business, RedRite, Leeds

Networking on Twitter

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Getting noticed is a big step in getting customers for your business but the problem is getting noticed in the first place. One way that has become very popular and effective is using a #twitterhour hashtag.

The traditional methods of networking usually consist in getting together in a designated location, talking with like-minded business men/women and exchanging business information. You then leave such events and keep your fingers crossed to hear from those businesses again, which is not always a guarantee. With Twitter hours however you get to interact and chat to other business owners, exchange information and gather new followers, you can then keep on top of communicating with these new followers keeping your business fore front in their minds. There are over 300 #twitterhour hashtags currently circulating around twitter containing both local and category hashtags these can be found here – #TwitterHours

The aim of these hours are to chat with other business owners, retweet tweets and help not only your business but their businesses get noticed by a larger audience of people. You are expected to be polite, friendly and supportive in your comments, creating an effective community of businesses all supporting one another. The large the community the more chance the hashtag has of trending and getting noticed even further.

Although this does not guarantee you extra customer it does provide you with extra leads and the possibility of turning those leads in to customers, it all depends how you tweet. Be careful as to what you tweet, check that it does not cause discomfort with your followers or insults anyone. If you use any other hashtag double check its relevance also.

Follow our Twitter account to see some of these Hashtags in use and we mention all new followers.

Happy Networking.

Twitterhour

 

Business Finances, Finances, RedRite, LEeds

A Company’s Finance Obligations

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One major aspect that all businesses should have, no matter how big or small, is a system to track their finances. If you offer a service rather than sell a product it is still worthwhile to track all the finances associated: Income wage, marketing expenses, and any transport costs associated. It gives the opportunity to really see how financially better off you are working for yourself rather than being the employee in a company. The simplest format is through an excel spreadsheet, a handful of columns to list what is coming in and going out, a basic sum to work out the difference and you can quickly see what you are pocketing each week.

There are many free resources online to help you determine how to categorise your expenses and incomes, these balance sheets also help you fill in your self-assessment forms at the end of the financial year. Keeping track of all your finances allows you to see if there is any outstanding payments due or a better deal on something you purchase for the business. If you need a little more than that then its best to do your research first before paying out an overly large amount of money for something you may only use half the features of. Accountants can also help but be careful of an extra charges you may face for simple things like sorting receipts and invoices out. The HMRC provide many links to Payroll systems that are synced so you never have to worry about staying on top of the current rates and tax levels when dealing with employee wages. HMRC require you to keep track of the following for limited companies, it is good practise however to keep track of these even if you’re self-employed:

  • All money received and spent by the company
  • Details of assets owned by the company
  • Debts the company owes or is owed
  • Stock the company owns at the end of the financial year
  • The stock takings you used to work out the stock figure
  • All goods bought and sold.
  • Who you bought and sold them to and from (unless you run a retail business)
  • Spent by the company, eg receipts, petty cash books, orders and delivery notes
  • Any financial paperwork received by the company, eg invoices, contracts, sales books and till rolls.
  • Any other relevant documents, eg bank statements and correspondence.

They also require them to be kept for 6 years up from the end of the last company financial year they relate to unless the documents cover more than one accounting period or is a debt owed for more than 6 years. You can be fined up to £3000 if you do not keep accounting records. If you do not have time to organise through your finances, categorise your receipts and chasing up invoices yet cannot afford a full time accounts team then get in touch today. RedRite can help organise your finance tracking so you don’t have to and your accountant doesn’t charge you above and beyond your current arrangement.

Gmail, RedRite, Leeds

Gmail We Salute You

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Have you ever sent an email and thought NO!! because it went to the wrong person or you haven’t run the grammar check and can see some glaringly obvious mistakes??

Well if you use Gmail you can bend down and kiss their feet because the geniuses in their labs have come through with a fully functional UNDO SEND button. So next time you go to send your friend a comedy sketch involving your boss you can hit that button and save not only your job but your rear end too.

So how do you activate this life saving feature? Go to the little cog icon in the upper righthand corner and select “Settings.” About a third of the way down the page you’ll see the “Undo Send” section. You can choose between 5, 10, 20 and 30 second windows of unsendability. Make sure you hit “Save Changes” at the bottom and you’re all set.

Just hope that next time you send an email to someone slightly too strongly worded you undo it in the timeframe you have set yourself or you may have to blame it on your drunken alter ego…

 

Hard or electronic copy, RedRite, Leeds, Virtual Assistant

Hard Copy or Electronic Copy??

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There was a time when all business documents were paper copies, some even little scraps of paper with IOU’s and promises between business friends. Meetings required travel, so sometimes a simple 1 hour meeting could take hours. Now though with technology moving forward you no longer have to travel to take care of business, telephone conferences and e-mails make it far easier to communicate for meetings, data is easily e-mailed across and downloaded into processing systems, less and less physical money is exchanged. Sometimes you never even see the person you’re doing business with, you transfer money and you receive your item. Many job roles require you to have some sort of IT qualification or provide proof of your understanding regarding IT process showing exactly how far the technology world has come.

For the new generation of workers this is normal and nothing unusual about it but being one of those workers who used to sit with piles of paper with data that need hand inputting on a daily basis I find that I am always double checking the computers work and I do miss the feel of paper in my hand when transferring data. Even today I have printed out a Client Information sheet to copy type the information in to each of our systems rather than rely on the computer, I feel more in touch with my business when I can be that little bit more hands on. True when the amount of data that requires transferring is large it is easier to just use the computer processes to copy the information but I do like slipping back in to the old ways every now and again.

Flicking through screens on a computer and trying to see everything at once like you would with paper spread out on a table irritates me, I find at times I would need 3-4 screens just to see all the data especially when comparing the data on several spreadsheets. RedRite is a small business and we take care of all aspects of the business from starting up customer service, finance and marketing so we have to ‘see’ everything at once I can only image how many screens the bigger companies require their employees to ‘see’ at once.

So what kind of worker are you? A lover of hard copy paperwork and a table full of paper or electronic worker, who prefers to flick through screen after screen of data and place their trust in the computer systems?

Please let us know, we love to hear from our readers.

May Bank Holiday, University, RedRite, Leeds

May Bank Holiday…

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As another Bank holiday finishes we hope you have had a relaxing weekend and managed to put your feet up at some point. We have had a fun but busy weekend, completing a University assignment (One of the last of my first year), building a shed in the back garden and just generally enjoying an opportunity to relax with family and friends.

A conversation that has taken place over the weekend though has us thinking, when writing assignments for school/college/university how many different ways are you advised to write? So far we have thought about:

  • Business Reports – With a cover, contents page, main body and then an executive summary. Majority of reports are written in first person.
  • Social Science Essay – a completely impersonal piece of writing that requires you to discuss different points of view on a topic and then conclude with a concluding statement..
  • Psychology Report – A mixture of the previous two types of report, where clear and precise points are needed and backed up with evidence, whether through personal experimentation or reference from elsewhere which is then solidly concluded through a personal point of view.
  • Journalism article – A ‘to the point’ fact filled piece of writing that brings the reader’s attention direct to the issue and lays out the facts in a clear, some times opinionated manner.

These are all types of assignments so far we have encountered through our own personal journey in education. Any other suggestions are greatly appreciated and may result in a future post focusing on the construction of the different types of writing.

Now to go and finish enjoying the reasonable weather we have been blessed this weekend and start planning for the week ahead, a possible road trip to a few of the local museums and some more writing to do is in the books.

Enjoy your week and please do get in touch.