Business Networking, Leeds, RedRite, Virtual Assistant

Business Networking and the Benefits

by with No Comment ArticlesBlogs

I previously wrote about the benefits of networking using the social platform, Twitter. However, this time I want to expand on that and discuss the benefit of networking as a whole.

What is networking?

Wikipedia classes business networking as – “Networking is a socioeconomic business activity by which business people and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures.”

Many think of business network marketing as Multi-Level Marketing (MLM) companies, such as Juice plus, Forever Living and Arbonne, however network marketing works for everyone. It is the process in which you use networking situations to market your business and can be beneficial particularly to business to business (B2B) companies who are looking for other business owners to market to.

What is the benefit of networking for a business?

Being a business owner can sometimes be a lonely experience. Yes, you have staff and yes you family but to the staff you are the boss and not all family are interested in talking about business. So who do you turn to when you want to chat about business without being formal? That is where the benefit of networking comes in to play, whether it is face to face networking or even just a member of a Facebook/LinkedIn group. Having access to people in similar position as you to talk to when needed eases the responsibilities of being a business owner as well as open avenues of business you might not have considered.

Through networking you can create a close knit network of individuals that you can go to for advice, do skill swaps with in order to complete projects on a budget or to attend conferences with. The connections made through networking can also provide collaboration possibilities. Regularly meeting and communicating with other owners about your business it can effortlessly spread the word about what you have to offer, without the expense of a marketing campaign or keeping track of what posts went in to which Facebook group. In this way it is one of the cheapest ways of building your audience, keeping people aware of your business and, when giving advice, it is also a way to show your expertise in your industry.

Top Tip: Always carry business cards with you to networking meets, every person you come in contact with is a potential new customer and providing them with a business card means they can find you again after the meeting.

My experience with Networking.

I personally am a member of several groups and run two of my own face to face networking groups. Through these groups I have met so many new people and even obtained several new clients, clients I would not have met any other way. A plus to these groups is when I want to vent about a situation, or dying for advice I can turn to them, provide a little detail and receive feedback that clears up the situation for me.

These networking groups and those on Facebook also offer me an audience to provide market research and it’s a guarantee they are the correct market to help me. I have offered to complete market research for other individuals as well as provide advice in regards to what actions a person should take, particularly in a situation they may not have experienced before. Answering questions put to the groups has helped my show that I do know what I am talking about, I can do what I advertise and in turn has built my client list. I have created a level of authority in my industry by a simple comment on a post.

Is Networking suitable for my business?

Yes! Networking is perfect for any business, whether you sell a physical product or provide virtual services. Finding a group of individuals that can offer you support and open more avenues for sales is one of the easiest and most effective techniques to running a business.

How do I find a local face to face group?

Local business networking groups are everywhere, some of the best ways to find a local group is to post in local Facebook groups or search on local ad pages such as Craigslist or Gumtree. Websites such as Meetups.com or Eventbrite.co.uk are specific sites created to advertise networking events, simply enter in your postcode and choose a search area. If you know another local business owner why not attend together if you are nervous about attending.

If you are local to North Leeds and want to know more about networking groups pop us an email across and I can share my local groups. I also have a list of some networking groups in the West Yorkshire area, just send me a message and I will share a copy.

Mums The Boss, RedRite, Business Interview, Leeds, RedRite

An interview between me and Mums the Boss

by with No Comment News

This week I took part in an interview with Debbie O’Connor about my business and why I started my business. Debbie is a lovely lady who like me offers support to businesses with the additional service of business mentoring. I was really pleased when she asked for a my help in writing a segment on her ‘Focus on…’ blog.

Today that interview went live on the Mums the Boss website and I wanted to share it with you all. I started RedRite in 2012 to support business owners with the skills I had received in work placements and in order to still work while being there for my children. Being a Virtual Assistant gave me this freedom and an outlet for my need to help everyone I meet.

Here is my ‘Focus on… Shari Sant from RedRite’ article.

Do you own a business and would like to be featured? Then pop Debbie a message through her website and share a link below when your article goes live.

Time block, time management, Leeds, RedRite, Virtual Assistant

Time block your way to a work/life balance

by with No Comment ArticlesBlogs

Time block can be an effective business practice that helps obtain that work/life balance we are all searching for.

Recently on my Facebook page  I talked about the benefits of time blocking. This is the system of setting up a calendar where certain periods of time are ‘blocked’ so that for those particular periods you are doing nothing but what you have scheduled in. This allows you to organise your time better, schedule in some ‘me time’ and provide a clearer picture of available time in which you can take on new clients or spend more time on producing products. The spare hours could also be used to catch up work that is due or start something new.

Why time block?

The thought that provoked this post was that over the weekend I set up 1 hour blocks to complete some studying, watch a seminar, get social media planning done and get housework done as my to do list was overflowing. By 9am Monday morning I was caught up on everything and feeling positive about starting the week. By continuing this throughout the week I have got ahead with studying and my seminars, caught up on all the housework and still had time for myself to enjoy a good book without letting my clients down. Usually weekends involved a little work and lots of sofa surfing but this particular weekend I found myself energized and full of motivation to get things done, which in turn helped me focus better and stick to the time block schedule.

Do you ever find yourself waking up one morning with more energy and determination than other mornings? Then you need to sit down to time block your day and get the ball rolling! This focus plan can help keep the ball moving through the following days and with a schedule in place showing your down time you can give yourself something to look forward to. Book in a massage, or organise a get together with your mates at the pub, knowing that nothing will intrude on that time as its been scheduled in just for you. If you have clients getting in touch you know exactly what time you have available to offer them without taking on too much leading to stress and loss of passion for your business.

What if something unexpected happens?

Sometimes unexpected events happen that can throw off your time blocks – i.e a child is off sick when you are scheduled to attend meetings or a system malfunction. A positive is you can re-arrange your time blocks or use your spare time blocks to catch up without affecting the rest of your week.

How do you get started?

Simple… Write down all the tasks you do on a daily/weekly/monthly basis both for business and personal – make sure to go through your emails for this as well, sometimes it can help you remember tasks forgotten. Then using a spreadsheet note them all down with approximate time length for each task. Once you know this you can determine when you are most productive (find out why this is important in my other blog post , and work out the most effective time for certain blocks. If you have clients who require work done on a certain day/time, then you can use this information to schedule a block of time that works well for this deadline. You can fiddle with the timeline until you find a perfect balance of work and life.

Add a little colour, highlight high priority sections then print and stick it above your workspace, the fridge or somewhere you can see it daily. Now you have a plan and it’s in writing, in a place you will see therefore there is no reason to forget it. Family members can also see it so they know what you are doing and when, which can make planning family time a little easier too.

Still too much to do and not enough time?

Then maybe it is time to consider outsourcing those tasks that are taking up too much time. Those tasks that you dread having to do, and start slimming down your time blocks till your time equals your to do list.

Record Keeping, Business, RedRite, Leeds, Virtual Assistant

Record keeping – why it is important

by with No Comment ArticlesBlogs

Record keeping is a vital task for any business but why?

For the past two years I have been dealing with a utility company whose administrative and financial record keeping leaves major room for improvement. It all started with a request to update serial numbers, a simple process of updating a database through a step by step process. It should have taken no more than 6 months, however it took nearly 18 months of monthly phone calls and complaints before I called in a governing body to handle it for me.

On several occasions I provide the same details over and over again including the address I reside at, opening usage readings and the current readings. The first attempt they blamed new software being the cause for delay. Second attempt they claimed the previous attempt had actually been done on my previous address and therefore needed to be reversed and done again. Third attempt they had reversed the last attempted and then successfully changed the serial number to have a member of staff then put a request through to cancel it on my behalf (trust me I never asked for it to be cancelled).

It took months of the governing body being involved before someone was able to successfully change the serial number and provide an accurate bill. At this point I had had enough and switched provider thinking that a final bill would be issued and my problems would end. Boy was I wrong! I was sent several final bills each with different financial figures, different dates and even debt collectors claiming I owed nearly £500 for one month’s usage! So once again requested the support of the governing body. Today I received notification that my problems are at an end, a correct statement was provided and analysed to calculate a final accurate bill which I have now paid and wished them good bye.

It had me thinking about the lack of organisation and the issues they must have between departments. I am always advising people to record everything, no matter how little, so if something was to happen they had information to help them. In this case I had made note of every phone call I had made, all the details I had provided and due to this was able to show a very clear picture of my utility usage, while the figures provided by the supplier seemed to change with each invoice, as well as the requests I had put to them. When requesting what the previous notes stated on my account some where missing and at times not even my phone calls where recorded which is a big no-no for businesses. 

RedRite Record Keeping

It is essential to keep clear concise notes on all your accounts – both clients and suppliers. After every phone call send an email covering the points made in the call to the caller and even keep a record in a CRM system or a database of some kind. An accurate billing system which tracks every income, every expense, even refunds means you are never financially caught out. It can also provide you a clearer view on where your business stands. Use an app or diary to record when you need to make a call, or as a reminder that something needs doing – even keeping notes on social media posts you want to send.

All of this can seem like additional stress and work but in the long term can save you such a headache. If I hadn’t kept record of communication between myself and the utility company, they could easily have fobbed me off. It also helps when dealing with my clients as sometimes they may mention something offhanded which I can use that to improve the services I offer to them; find them a connection they might not realise they needed or even get an idea as to the type of person they are to create a much more personal service.

I have several apps and software systems – particularly cloud based systems – that I suggest to my clients, if you are interested I will be more than happy to share. Send me a quick email with your business, the type of information you wish to record and I will have a nosey through my index.

I would love to hear if anyone else has had an experience such as mine, an experience that has had you questioning the administrative practises of a business. It doesn’t have to be a big business or a corporation we all know. So get sharing!

SEO, Search Engine Optimisation, RedRite, Leeds, Virtual Assistant

Search Engine Optimization – 3 Top Tips

by with No Comment ArticlesBlogs

Search Engine Optimization is a vital tool when owning a website. Here are 3 top tips on how to get started on a successful SEO plan.

 

When owning a website paying for AdWords is not enough to get noticed in search engines and can end up costing more than it’s worth, Search Engine Optimization (SEO) is the most organic way to be seen in search engines. Although there is no guarantee you will be on the first page of Google, SEO is the necessary method to at least get listed under searches relevant to your services and products.

The main aspect of SEO is keywords – using the correct words associated with your business that lets searchers find what they are looking for. Researching the best ones to use with your business is the first step in creating an SEO plan.

Take for example someone is looking for a cake maker. What words can be associated with the business? It could be cake baker, wedding cake, birthday cake or even cupcake party towers. Picking the correct keywords, ones that are most likely to be used in a search, are vital.

Knowing these terms can also help with building the content for your website, as this is where search engines obtain the information necessary to list your website. If the search keywords do not match the content on your website, you may obtain visitors to your website that are looking for something completely different to what you are offering.

When choosing keywords from your researched list there are three things that need to be considered.

First should be the frequency or number of times the terms are searched. It is logical to pick those terms with high search rates. However, consider how common the word is and if it will help differentiate your business in the search results.

This takes us to the second consideration – competition. A large well established website may rank higher for commonly searched words like wedding cakes. However, using a little less commonly searched for term can help new, smaller websites get noticed. These terms are known as the ‘long tail’ of SEO.

‘Long tail’ terms are things such as Cupcake party towers in Leeds which may give you more immediate SEO results. For a small business this can often be where your better SEO opportunities lie. Providing better ranking opportunities with less effort than using a more commonly used search term.

Thirdly, and the most important consideration, is that of relevance. As mentioned above the keywords you pick have to be relevant to your business and match what you are offering. If someone is looking for a cake stand rather than a cake maker, they are more likely to ‘bounce’ – when a visitor to your website visits for a very short period of time.

To discover how effective your keywords are and to review your SEO plan use Google Search Console. This can show you how many times your page is showing in results and for which keywords, it also can show how many clicks those keywords are getting for you. One thing you must not do is add extra keywords or numerous variations of keywords to your page. This is dislike by search engines and they won’t list your website for keyword stuffing.

Through all your SEO efforts, remember the golden rule: Your site’s content should be made for your human visitors, not for search engines. (Google Garage)

So to recount – when selecting keywords consider Frequency, competition and relevance. This will keep you on track for successful SEO.

RedRite can help get you a basic SEO plan in place, or if you have one already we can modify your content to help increase your SEO ranking. Get in touch today.

Posting Content Top Tips, RedRite, Leeds, Virtual Assistant

Top tips about when to post your content

by with No Comment ArticlesBlogs

Posting content right in order to attract your target audience is vital, follow these basic tips to get started.

The way people interact with marketing is changing, attention spans are getting shorter and more consumers are using dual screens – a mobile and a laptop – at the same time in order to multitask. So being seen by your target market is getting harder and harder. Getting the content right and when to post it out is vital. I recently listened to a video by Gary Vaynerchuk called Stop Storytelling Like it’s 2007.

Gary discusses how the content itself needs to be modified to each platform used. One story, one visual is not enough to advertise on all platforms the content needs to be adaptable. Examples are such as those who visit Pinterest – this is usually for aspirational and inspirational content rather than a business advertising their services. LinkedIn is a professional network, where content needs to be kept in a professional tone and appeal to those primarily looking for business to business content.

On top of this it is necessary to understand where exactly your audience is looking, understand who they are, what platforms they interact on more and even at what times. Knowing the answers to these questions can help you adapt your content to been seen better by the right people. There is no point posting hand knitted accessories on LinkedIn when your customers are going to be found on Pinterest or Etsy. The same can be said about timing your posts correctly, business individuals who work a 9 to 5 job won’t be online at 10m in the morning and parents are less likely to be online between 6-8pm when its kids bed times.

Finding the answers to the above questions can be a case of trial and error, sometimes what seems to work may suddenly stop working and the strategy needs to be re-evaluated. This can be true for all platforms and businesses, especially around school holidays and special events throughout the year such as Christmas and Easter where people’s habits change. There is no set perfect time and dates or even the perfect type of content in which to use, it all depends on the individuals you are appealing to. Many suggested timetables can be found online but there is no guarantee they will work, it purely is all about trial and error. Keep your brand the same but adapt your posts till you can obtain your optimum interaction level with your audience.

Another thing is to consider the correct use of hashtags in your content, I have written an article on the use of hashtags and this can be found HERE.

If you want some help understanding the analytics and insights of your posts get in touch and I will happily help.

 

Email Marketing, Leeds, RedRite, Virtual Assistant

Email Marketing – Top tips to be successful

by with No Comment ArticlesBlogs

Email marketing can be an attention grabbing marketing tool – but only when done right!

There are so many different avenues in which to engage with your consumers and potential consumers, with the changing times however things such as newspaper ads and billboards are not as effective as receiving an email directly in to their inbox, setting of a notification alert on their mobile phone.

First step is to collect your email lists. Be careful though, many countries have laws on how you obtain your email lists, so only add those that have given you permission to add them – some email marketing companies actually ban you from emailing if these rules are broken. Current or past customer who have provided their details previously are ok to add. A sign up form on your social media profile and website can help you gather new subscribers and detailed information from them such as their business name or their gender (for gender related products). Once you have your lists in place you can start creating your email templates.

Something eye catching yet readable on desktop screens, mobiles and tablet will get more opens than those that are only readable on desktops. Basic, clean layouts make it easier for the content to be read, and keeping the content to a minimum is something to consider. You can link to an article or your website for them to read further. Many people do not spend too long reading emails unless work related and necessary, therefore the point of the content needs to be direct and contain a strong call to action. The use of bold writing and design to highlight important information or links. Short paragraphs no more than 3-4 sentences and focused on one idea while persuasive and using the right tone of voice for your customers.

By law all marketing emails must contain in the footer a contact address for yourself, an unsubscribe or change of subscription settings or update their contact information.

Set out a regular schedule for the emails to go out, with flexibility for special events, commercial events and to adapt the schedule for the most popular opening times – this can be found using the statistics provided by your email marketing provider. Too many emails can annoy the receiver and end up with them unsubscribing, the wrong

So now you have an idea how to get started, why not give it a try! If you struggle or run out of time to dedicate to designing email templates and creating content to fill them then give RedRite a shout. We can assist you with getting your name out there and your customers engaged.

Contracts, RedRite, Leeds, Virtual Assistant

The importance of Contracts!

by with No Comment ArticlesBlogs

Contracts – what can seem a pain to put together can save you time and money in the future.

Recently RedRite have had a handful of our associates and colleagues ask about our stance on contracts and the importance they hold for small businesses, particularly ones who provide a service. We believe that no terms of service should start without a sign agreement and Terms & Conditions – Personally we require all clients to sign a ‘Sign Up’ sheet accompanied with the Terms and Conditions before we will do any work for them. This way we are protected in case they choose not to pay and the client is protected if we do not provide the work promised.

I cannot count the number of times someone has said to me ‘So-and-So client has not paid and now won’t return calls or emails. I am now out of x-amount of money’ when asked if they had a contract the typical answer is no! They fear that they have no standing in court because of this lack of a contract, however this is not necessarily true but matters are easier if there is a contract in place.

Why is a contract important?

Contracts provide a written document that outlines the full understanding of the business relationship and scope of the work so that no one can claim any misunderstandings later down the road. Contracts can minimise the risk involved in business and are legally enforceable. They should stipulate how and when you get paid, what needs to trigger that payment, and what recourses you have if the client stiffs you.

On our contract we do not stipulate exactly which service is being provided as we offer a variety of Virtual Assistant services and our clients’ needs are constantly changing, however this is a personal choice and your contracts can be written how you feel comfortable. We do provide all clients with an email that covers what services they are initially interested in as well as the cost for this in which they then must accept. If at any time they choose to change their services in any shape then we will again follow this up with an email requesting acceptance of the services. Their responding acceptance of the emails are then filed with the contracts for future reference in case a client ‘forgets’ what it is they agreed to.

What should a contract include?

A typical contract requires both party’s names, contact addresses and numbers – we include email addresses as well – and the starting date. An ending date is not necessarily needed unless there is a time frame on the period in which the services will be provided. If you wish to specify exactly which services the contract covers then they need to be clearly stated also. A copy of a legally correct Terms and Conditions must accompany it so the client is aware of exactly what they are agreeing to. You do not need a lawyer to write up Terms and Conditions, many versions are available online as long as they apply to your business and the different clauses do not contradict each other (this can make a contract invalid). If there is some terms you and the client agree on outside of your standard contract these need to be included as well and initialled by both parties.

If you are handling customer data there must be a Data Protection clause included (You can register with the Information Commissioners Office to provide additional confidence within your business – As long as you abide by the laws). We highly stress including a termination clause as well which will include any notice periods, termination fees and anything else that you would like to happen when a client or yourself choose to terminate the contract – this is something you do not realise is necessary until too late.

Contact us today if you need help with your contracts.

 

Buy Yorkshire, Jessica Zeun, RedRite, Leeds, Virtual Assistant

Jessica Zeun – Digital Marketing at #BuyYorkshire

by with No Comment ArticlesBlogs

Jessica Zeun – Vodafone – Digital Marketing for Small Business

My first seminar of the day at the #BuyYorkshire Conference was looking at digital marketing and the impacts it has on small businesses in particular hosted by Jessica Zeun on behalf of Vodafone. Jessica Zeun is the managing director of Zeun Digital Ltd, she has worked with digital marketing and computers, even teaching as a lecturer for Sheffield Hallam University, since 2006. I was lucky enough to partake in her talk at #BuyYorkshire and took away some interesting facts I had not considered or were aware of beforehand.

Firstly Jessica introduced us to some very interesting facts about the access methods for the internet and the volume of usage within the UK including the following information (sourced from SocialFresh.com/Future)

There are currently:

  • 57.3 Million Active internet users.
  • 38 Million active social media accounts
  • 74.8 Million mobile connections
  • 32 Million Active mobile social media accounts – social media accounts that are accessed on our mobiles.

She also showed us the below image which highlights the percentage of users currently Social Media Marketing

Jessica Zeun spoke passionately about the developing 4th revolution known as the Digital age where Millennials will be the driving force for social media and digital marketing. Millennials are those individuals born between early 1980s to around 2000, many the freshest faces in the workforce and just entering in to the workforce. Millennials have grown up with the developments of the internet and therefore far more comfortable with the uses than those in previous generations are.

What is the 4th Revolution?

The 4th revolution is the generation of data and customer service where marketers need to be asking questions such as Who are the customers? What do those customers like? And more importantly what problems need solving? What could your competitors do that could ruin you – could they offer a more advanced service to even just a more reliable service than yourself? Asking these kind of questions and adapting a company’s product or service to fit offers a more substantial chance at success. For example companies such as Blockbuster who ended up going bust in the early 2000’s due to their lack of interest to develop with the times and stay stuck offering physical rentals while everyone else was moving to download rentals.

Other questions that can be asked is whether your current social media and web presence could be improved for better customer experience and functionality, even making it mobile accessible – 50% – 80% of traffic for mobiles and websites are through mobile applications. Those accessing social media and websites through their mobiles are accessing up to 150 times a day with 68% of people checking within 15 minutes of waking up. An astonishing 82% of buyers consult their phones while out purchasing items to look for better priced items elsewhere, or may even find a company with a better reputation in which to purchase it from. More astonishing is that 91% of mobile users access their phones mid-task for just a few minutes at a time. Therefore it is essential to be Be There – Be Useful – Be Quick.

So should I change my current marketing strategy?

Adapting your marketing to get in front of this audience would benefit your business significantly. Having a relevant and useful website, or even an app, can result in 1 in 3 people choosing your brand over their original intended store. 40% of those shoppers however will leave a website within 3 seconds if it is not clear or easily navigational, the action in which you want them to take must be easily understood. Jessica mentioned the Zero Moment of Truth, (More about ZMOT can be found on google – https://www.thinkwithgoogle.com/collections/zero-moment-truth.html) which looked at the introduction of online research to fulfil a need or a desire where in previous generations people would automatically go to associated businesses for a product – I.E. B&Q for garden and building materials or Mothercare for Baby goods. So get your website tested by friends and family, or even random people from social media to assure it is both clear and navigational.

ZMOT Model - Digital Marketing

Figure 1 – Zero Moment of Truth model.

If you have a functional and clear to understand website/social media presence then you need to get advertised, Jessica highlighted several different types of advertising including:

Paid Content

  • Pay Per Clicks
  • Banner Ads
  • Affiliate programs

Owned Content

  • Website and Social Media content
  • Videos
  • Blogs

Earned Content

  • Editorials
  • Bloggers talking about you
  • Word of Mouth
  • Social Shares
  • Advertorial – One of the best ways to advertise and be seen

On top of these there are also paid guest blog posts, boosted posts and apps. It is vital though that once you have a marketing strategy in place you measure it and are aware of what is and is not working. All while making sure your website is core to your strategy as it is your own platform and you control all content, functions and the way it looks unlike on social media platforms. Always monitor regularly and respond to every interaction. Collect information and learn more about your audience so you can target marketing far easier and finally generate active content – do not just sell but interact, provide sharable content and appear approachable within your posts.

For more information on Marketing why not follow Jessica on LinkedIn – Zeun Digital

And also follow us – www.LinkedIn.com/in/RedRite-uk

Buy Yorkshire 2016, Leeds, RedRite, Virtual Assistant

#BuyYorkshire – What an event!!

by with 2 Comments ArticlesBlogs

We attended the #BuyYorkshire 2016 event this week and can not wait to share what we learnt.

The 17th and the 18th of May saw me at the #BuyYorkshire exhibition and seminars in The Royal Armouries, Leeds alongside hundreds of other business owners and personnel. There was hundreds of stalls advertising the services and wares of companies, from digital marketers to local Universities and everything in between. I had fun meeting a variety of people from these companies and making new connections. I learnt about their services and how they assist other businesses expand and grow. I will be happy to forward on details of anyone I met to those needing support within your business, just email me your requirements and I will see who I have in my contacts list.

#BuyYorkshire is run by the Yorkshire Mafia who also run Leeds Biz Week in October (another event I will be attending), The Yorkshire Sportive, Yorkshire Mafia cycling club and many more networking events throughout the year.

The Yorkshire Mafia are:

  • The Yorkshire Mafia is a new model of business support.
  • It’s a thriving ecosystem of thousands of business across the Yorkshire region and beyond
  • It’s big society for business.
  • It’s an army of thousands of business people
  • It’s a dynamic and highly active group where members freely and gladly assist other members

What they do is:

  • It plugs the gaps following the decline of the regional development agencies and Business Link advice network.
  • It makes a stand for Yorkshire and Yorkshire business.
  • It facilitates the building of business relationships for thousands of businesses across Yorkshire
  • It brings businesses together to share, learn, support each other and ultimately, where appropriate, trade.
  • It enables members to support and guide each other in meaningful numbers and in meaningful ways through sharing wisdom and expertise both on-line and offline.
  • Offline, we meet in various guises from small round-tables sharing best practice and expertise to larger more social events for over 500 people to our mighty annual conference (over 2000 expected).

(Source: www.TheYorkshireMafia.com)

I was lucky enough to take part in some amazing seminars teaching us about digital marketing, never giving up and embracing change within business, all given by some amazing speakers and even some famous faces. Over the next few days I will be posting blog posts about the seminars I was lucky enough to partake in and sharing the advice I have taken away from them. These will start with a delightful seminar from Jessica Zeun, from Vodafone who discussed digital marketing and the impact it has on business.

I hope you will enjoy the following blog posts and if you were there I would love to hear your experiences and what you enjoyed the most!