Contracts, RedRite, Leeds, Virtual Assistant

The importance of Contracts!

Contracts – what can seem a pain to put together can save you time and money in the future.

Recently RedRite have had a handful of our associates and colleagues ask about our stance on contracts and the importance they hold for small businesses, particularly ones who provide a service. We believe that no terms of service should start without a sign agreement and Terms & Conditions – Personally we require all clients to sign a ‘Sign Up’ sheet accompanied with the Terms and Conditions before we will do any work for them. This way we are protected in case they choose not to pay and the client is protected if we do not provide the work promised.

I cannot count the number of times someone has said to me ‘So-and-So client has not paid and now won’t return calls or emails. I am now out of x-amount of money’ when asked if they had a contract the typical answer is no! They fear that they have no standing in court because of this lack of a contract, however this is not necessarily true but matters are easier if there is a contract in place.

Why is a contract important?

Contracts provide a written document that outlines the full understanding of the business relationship and scope of the work so that no one can claim any misunderstandings later down the road. Contracts can minimise the risk involved in business and are legally enforceable. They should stipulate how and when you get paid, what needs to trigger that payment, and what recourses you have if the client stiffs you.

On our contract we do not stipulate exactly which service is being provided as we offer a variety of Virtual Assistant services and our clients’ needs are constantly changing, however this is a personal choice and your contracts can be written how you feel comfortable. We do provide all clients with an email that covers what services they are initially interested in as well as the cost for this in which they then must accept. If at any time they choose to change their services in any shape then we will again follow this up with an email requesting acceptance of the services. Their responding acceptance of the emails are then filed with the contracts for future reference in case a client ‘forgets’ what it is they agreed to.

What should a contract include?

A typical contract requires both party’s names, contact addresses and numbers – we include email addresses as well – and the starting date. An ending date is not necessarily needed unless there is a time frame on the period in which the services will be provided. If you wish to specify exactly which services the contract covers then they need to be clearly stated also. A copy of a legally correct Terms and Conditions must accompany it so the client is aware of exactly what they are agreeing to. You do not need a lawyer to write up Terms and Conditions, many versions are available online as long as they apply to your business and the different clauses do not contradict each other (this can make a contract invalid). If there is some terms you and the client agree on outside of your standard contract these need to be included as well and initialled by both parties.

If you are handling customer data there must be a Data Protection clause included (You can register with the Information Commissioners Office to provide additional confidence within your business – As long as you abide by the laws). We highly stress including a termination clause as well which will include any notice periods, termination fees and anything else that you would like to happen when a client or yourself choose to terminate the contract – this is something you do not realise is necessary until too late.

Contact us today if you need help with your contracts.

 

Email Marketing Campaigns, Newsletters, RedRite, Leeds

Newsletter… For your business or not?

You have Social Media accounts, you have a website, business cards and the odd ad lying around the market but what about other continuous engagement with those that have shown an interest in your company?

How about a newsletter?

Nearly every organisation has a regular email that goes out to their consumers, potential and current. For example companies like Wowcher and Groupon send emails to their subscribers filled with current offers available, while Amazon and EBay send out emails with items related to your last purchase. Your newsletter does not even have to be a campaign to push products or services on to people, they can also be used to keep people up to date with information, like service providers who let subscribers know of changes in the services or macro forces that may impact on their businesses such as changes in tax laws.

Another form of newsletter is the ‘Hi how are you’ one. Authors particularly use this form of newsletter to keep their readers abreast of the goings on in the editorial process of writing a book. One of our favourite authors Vanessa Kier sends out emails with a sample piece of the writings she is currently working on as well as a little update as what is going on in her life. Keeping them personal yet professional at the same time makes the subscribers feel a part of her world. Her most recent newsletter even has a poll running looking for a name for one of the characters in her newest book with a promise of being mentioned in the acknowledgement – A good way to engage her subscribers.

Have you ever considered a newsletter for your business yet thought it would not fit with your industry? Then guess again!

Even a simple newsletter saying ‘hi’ once a month or even quarterly can remind your subscribers that you are still around, while bringing your business to the front of their minds regularly. We do not guarantee it will bring in a rush of new business but it allows the memory of your business, and who you are, to stay fresh for a time when your services/products are needed. With the use of engaging and eye catching themes, and content that makes your subscribers feel a part of your world yet still gets your message across, a newsletter campaign can be one of the simplest methods of communication between you and your customers, potential and current. A subscriber tab on your Facebook page, a link on other social media accounts and even on your website are all methods to slowly build up your subscribers list.

We currently work with Make-up artists, nutritionists and even a knitter to engage with their customers and let them know what is happening in their world, keeping them abreast not just about their services/products but also just to say ‘hey there, we are still here if you need us’.

Not have time or know where to start, then let us get it sorted for you. RedRite will work with you to design a Mail Chimp template that suits you and your business, guide you in regards to the content and can even create the content for you. We import your contacts and get your newsletter out there. A week after each newsletter goes out we will report on the open rate stats.

Get in touch for more information today!!