Business Tips, Leeds, RedRite

Top tips to Spring Clean your Paperwork

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In our third instalment of Spring Cleaning your business, we look at the paperwork side of things.

Not just physical but also the electronic side including emails.

 

A big thing that is becoming popular in offices, small and big, is having a virtual office only. This is the reduction of paper materials unless absolutely necessary. No more printing out of emails, no more printing out of signed documents and no more scraps of paper lying around. Not only does this de-clutter your space but it is good for the environment too. I know a few individuals who follow this, but others like me still enjoy scribbling notes in a note book.

If you want to completely remove all paper forms from your desk then consider getting either a system such as Dragon – where you dictate your notes directly on to your computer, or a graphics tablet to take notes instead.

 

Not ready to lose all the paper?

If like me you still use a few bits of paper, or still have a need to print documents off then here are some simple tips to follow to de-clutter the papers you do have.

 

Firstly, check the need for some of those papers. If you have any old client papers, such as their personal details from an order, or even an old order form GET RID. The Data Protection Act states that personal information must only be held for as long as it is needed. If you no longer need to know the address of a client from 3 years ago, you do not need that paper file.

 

If you want to keep a copy of any paper invoices, or order forms, then scan them into your laptop and save them in to a cloud storage facility (we will look at storing e-files in a minute). This way you still have a copy of transactions for your record, without the piles of paperwork associated.

 

The same for any notes you have taken associated with a client, find a couple of hours – or hire a VA – to type up all those handwritten notes and then file them electronically before recycling the papers.

 

A cheat I saw off a fellow VA once, and loved(!), was to have a notebook for each client. Or you could use a notebook per month/year etc and then type up all those notes once the note book is filled. It is a good way to keep track of all the notes, rather than lots of scraps of paper.

 

How to organise those e-files

Just because your files are on your PC does not mean they are organised. In fact, you may find it harder to find an e-file than to dig through a paper mountain. The following tips will help you get organised, and reduce time hunting around.

Most laptops are used for work and personal, a good way of separating the two is to create two accounts. A personal account and a work account, this makes it easier to avoid distractions and switch between the two uses for your laptop. It also helps organise your files a bit better.

Secondly create a folder for the following:

  • Each Client
  • Personal Admin – documents such as expenses, receipts, company registration paperwork etc
  • Important Documents – things such as copies of contract templates, client registration files, price cards, website back up files etc
  • Education – I will explain this one in a moment.

Then organise each of the files you hold in to the relevant folder. If you have a folder full of information for a client that is associated to one project then keep it together in the folder, and place that folder inside the client’s folder. It may seem like a lot of folders but this way everything is perfectly filed away and so easy to locate.

If you download a lot of images for work, create an Images folder either in the main Work document location or in each client folder (depending on the need of the image). This saves digging through your download file for something you downloaded months ago – just remember to move it as soon as you download it.

The education folder is for any files that in some way teach you something, whether they are a freebie from signing up to a newsletter, or notes from a webinar you have seen, or even a copy of a webinar you have seen. This way you have all those educational, development supporting files together.

As you organise your files, consider how important they are for you to keep. Have you accessed them in the last 6 months? Do they hold any important information, legal information? Is it the only copy, or are there several copies of the same information? This way you can cut down on the number of files you hold, and create more storage space.

On the Windows interface in File Explorer you will have a tab on the left-hand side called Quick Access. This is where you want to add a shortcut to your work folders. I have my top client’s I access on a regular basis and my Important Documents folder. When I open File Explorer I just click there and saves me having to go into documents, then in to where the files are saved… Saves so much clicking and time waiting for things to load.

 

What about Email?

The e-filing method can be used for your emails as well. Create a folder for each client/project and create a rule in your inbox that will automatically send the emails to these folders without you having to touch them. They will then keep all necessary emails together and save having to dig through your inbox if any is needed.

If you have a lot of subscriptions, go through each of them and remove yourself from any subscriptions you have not accessed within the past 6-8 weeks – if you haven’t looked at them at least once a week you are not interested and they are filling up space. Make sure your spam settings are set to high to avoid your inbox being filled with random sales emails and advertising stuff you have no interest in – any slip through just select either label as spam or unsubscribe. I helped a client with this recently and he went from receiving over 500 emails a day to 200 emails a day! He can now see what is important, and what can wait a few days. I also advised him if it was of no interest to just delete, rather than keep it hanging around his inbox (he has had to increase his inbox capacity several times, so trying to cut back now).

Get in to the habit of flagging emails that require your attention, yet you might not be able to provide when they arrive. For example, I receive my emails to my phone but I cannot always sit and read them. So, I flag them and in the evening when I sit to do admin I go back to the flagged emails and deal with them. You can also leave them unread, that way just filter by unread emails and keep them unread until dealt with. It is easier to manage your time replying to emails if you sit and do it at once rather than every few minutes during the day.

If you need a little help organising your files, and emails, then do not hesitate to get in touch. I will sit with you and assist you every step of the way to cut down on the noise that prevents you from easily accessing what you need. Just book a coffee with me today 😊

Put a spring in your Business, RedRite, Leeds

Put a spring in your online presence with these simple steps

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As Spring makes it’s presence even more known, we look at spring cleaning your online presence. Part two of our Spring Clean Series.

In my last blog post we looked at running a business audit in order to spring clean your business. I would love to hear your feedback on that, because now we are going to look at spring cleaning your online presence.

I have recently looked at the importance of being online (Visit the blog post here) but this time we will be looking at how to be consistent online with your brand, and the benefits.

There are 3.773 billion internet users, and 2.789 billion of those users are active on social media in 2016 and out of those internet users 1.61 billion sales were made online in 2016. Accessing this audience, and becoming recognisable is important to start making those sales and achieving your financial goals.

So how can you be consistent online?

1.       Imagery

Apply your logo to any imagery you use. It does not have to be big and bold, as long as it is clear and recognisable. Software such as Canva, or Photoshop, can assist you in placing your logo on any imagery you use. You can have variations of your logo such as a vertical logo, square logo without writing, or a horizontal logo to fit within the different marketing materials, as long as the logo is the same content.

If you haven’t already, select a collection of colours that ties in with your brand and use them on your website, in your logo and even in your imagery. For example for RedRite, red is the prominent colour which I try to use in my logo, and in the floral images I use by selecting red/pink flowers.

Talking about images, make sure the ones you use relate to your business. If you sell clothing, and use images of individuals wearing the clothes, or clothes flat lays, then keep it consistent and use the same type of images on social media and adverts.

 

2.       Content and tone

Different social media platforms do require different approaches on tone, such as professional on LinkedIn and chatty on Facebook. However, you can still keep the message of your business consistent. Think of a singer, whether they are singing a ballad or something more upbeat their voice is recognisable by their audience – this is what you want. Keep the language the same, just apply small tweaks to the tone in order to match your business. If you brand is happy go lucky yet using LinkedIn as a platform, you can keep your posts light-hearted while still being professional.

Keep your business name the same – seems silly but I don’t just mean your actual business name but also the usernames you use. When setting up a social media account check that the username you use on other profiles is the same. If it is not available do not pick something off topic, just insert a ‘_’ instead or ‘-‘. This keeps it as consistent as possible.

Content is not just the words you use but also the font you use for those words. On social media you are of course limited to the fonts of the platform. However, for your website and marketing materials, eve your logo, it is possible to mix up the fonts you use. Select 2-3 font families that you can use throughout all platforms. If you use a decorative font in your logo then, select third less decorative font that compliments it for use in written content.

A big question I see a lot online is whether or not to have the same posts posted to different platforms at the same time. The answers are always mixed, my opinion is that to be consistent you need to share the same content throughout all your platforms, not necessarily allposted at the same time in the same way but yes you need to post the same things. Use the same imagery but change the tone of the message to match the platform, such as Twitter – make it sharp and witty but to match the same message you have expanded on in Facebook.

 

So what now?

If your imagery and content is not on brand then start to make the changes to match them up. If needed hire a designer to create your perfect logo in various formats so it can be used in all the ways you need.

 

Create your brand colour board, with related image themes you wish to use, add the font families you want to the board as well. Then keep this file somewhere safe so you can relate back to it whenever you feel you are losing focus.

 

The benefits won’t be noticed overnight but the longer you stick with consistency the more your audience will start to recognise your brand and therefore take notice when they see you online.

 

If you need help taking these first steps I offer a 1 hour free consultation where we can go over what you currently have in place and how to change it. Email me to day to book in your consultation.  

Spring clean your business with RedRite Business support Services

Spring clean your Business today with these first steps

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Spring is in the air, the sunshine is slowly starting to make an appearance and people are considering spring cleaning their homes.

But what about their businesses?

 

Spring brings to mind the thought of renewal and clearing away the old for new growth, and with the first quarter of the year nearly behind us now is the best time to start taking a look at your business, and consider what needs cleaning. In this blog post I will walk you through the different aspects of your business that you may have left unattended for some time without realising it.

Let’s take a look at what you currently have going on through an audit. Not a financial audit, which is the first thing many people think of when hearing the word, but a business audit. Looking at what is and isn’t working for your business. It requires the use of spreadsheets and some time to sift through everything but the end results is an organized, on brand business.

Run a business audit

In order to start cleansing your business you need to understand where it currently stands. Start with your most public representation – YOUR BRAND. Your brand raises awareness, credibility and touches every aspect of your business. If one aspect is out of sync it could be costing you clients every month.

Start with a list of all the areas your brand is seen. Not just social media and your website, but directories, Google, and your business materials.

With this list check each avenue for consistency. Your brand needs to be consistent to be recognised, including colours, typography, imagery and even the language in which you write. Ask yourself the following to check:

  • Is your logo/profile image consistent throughout all avenues?
  • If you have a different logo for printed materials, is it still relatable to your online presence?
  • Are the headers and other imagery consistent across profiles and your website?
  • Does your bios, descriptions, and business stories match? Is there any details you could now add?
  • Is the content written to match the personality of the platform while still allowing your personality to shine through?
  • Do you really need all those newsletters, and sales emails coming through? Consider when was the last time you opened them.
  • Does your email signature let people know what they need about you?

Once you answer these questions you can start looking at what needs changing. If you have answered ‘No’ to majority of these questions, then it is time to consider what is working for you and what needs updating.

Take a look at your insights from social media, email marketing and Google analytics. Assess how often you are posting to each platform, and the results you have achieved from this.

  • Engagement
  • Number of followers
  • Where the traffic has come from
  • Number of posts in a month

Pay close attention to which type of content is resonating with your audience more, this will be an area of focus when making improvements.Keep a list of everything you have audited for future reference.

Sign up to my newsletter below and receive a free audit checklist to get you started.

Keep a list for future reference, business tips RedRite Leeds

Does it resonate with your goals and brand?

Once you have your audit in place you can compare it to what you want for your brand, and your overall business goal – including your desired audience.

You set a goal of being a fun loving, family brand that helps other families with their services/products Can your audience see this and feel this through your content?

Once you know whether you are achieving your goal, and on target with your branding you can tighten your focus, make creating plans easier and organise your brand easier. Providing a professional and organised front to your audience. Even if in reality, your office looks like it has been hit by a tornado!

Join us next time to see what to do now you have audited your business as we work through each aspect and start improving your consistency and organization.

Email Marketing made legal, RedRite, Leeds

Email Marketing – Staying Legal

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Make sure your email marketing does not cost you thousands in legal fees.

There are a lot of questions about email marketing in forums and groups, with people not fully understanding the need for some information that is necessary on any email marketing materials that go out. I have combined a few facts on why such requirements are in place and how to stay legal when using email marketing campaign services such as MailChimp or Convertkit.

Recipients must know your address.

The biggest bug bear in all business owners is the need to have their address on emails. Small business owners who work from home are not always comfortable providing their home address to the subscriber list. However, it is a legal requirement to provide your address, and clearly identify your company name. If you do not wish to use your address it may be possible to use a PO Box (check with your email marketing campaign provider) as long as that address can receive physical post.

Recipients must have given consent

Majority of recipients will have opted in through a subscription form on your website, and social media platforms. These are subscribers that have given consent. There is also a soft opt in approach where those that have purchased your products and services can be added to the subscriber lists also, this needs to be made clear to them at the time. You cannot buy marketing lists as many of these are compiled without the recipients consent and can cost your business if pursued. In the UK there is fines up to £5,000 for holding an individual’s details who did not give you permission and using it to market. In the US this can be up to $16,000 worth of fines – it is also illegal in the US to purchase mailing lists.

Recipients must be able to opt out

Even if a recipient requested to join your mailing list, they may later change their mind and therefore need a way in which they can opt out. Past customer may no longer be interested in your products/services and will also want to opt out. Many email marketing service providers will make it a requirement that at the bottom of every email is a small print providing a link to unsubscribe. If you do not use a provider then you need to provide a way for subscribers to opt out, either through replying with a request or a link. These subscribers need to be removed as quickly as possible (many companies suggest a 48 hour turn around) to comply with the law. If a subscriber cannot opt out or has not been removed from a list your company can be in legal hot water.

Do not give false header information

The information provided in the header – items such as originating domain name, recipient and sender names and emails need to be correct – is necessary. Providing false information can mislead readers and if it is not clear who is sending the emails you may receive a large amount of opt outs. Email campaign providers may suspend your accounts if you have a large number of opt outs, this is to investigate the way in which you obtained the emails addresses.

Do not use deceptive subject lines

If you are selling something in your email, then you need to tell the recipients. Catchy subject lines to grab reader’s attention is all well and good but it is necessary to make sure that the subject line accurately reflects what is within the email. Even if it is a discount code to use on your website, this needs to be made clear.

Not all Email Marketing Providers allow selling in the emails.

If you want to send an email out with lists of items with buy links be very careful. Some email marketing providers will now block such accounts as they are more at risk of producing high level opt outs which reflects badly on the provider. Most businesses affected by this is MLMs, however I have discussed with some providers ways around this and more than happy to advise people who are interested. Just pop me a message across.

All the email marketing providers will automatically input a lot of the required information in your emails, it is your responsibility to check they are accurate and up to date, as well as the honesty of your content. Email marketing campaigns can be a great addition to any marketing strategy and when done right the results are well worth the effort.

For Anti-Spam laws within the US visit the FTC

For Anti-Spam laws within the UK visit the ICO

Be seen online, RedRite, Leeds

Why an online presence is important to your Small Business

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An online presence is brilliant for any business, but why?

Every small business owner is advised to get an online presence – website, social media platform, Google My Business and a blog – but it is not always explained why. Other than it is great for your business, why else would an online presence help you?

Let’s look at some statistics (as of 2016) and reasons why.

  • Out of the 7.395 billion people 3.419 billion are online
  • 2.307 billion of them have an active social media account

Think of the amount of people you could be getting your business in front of. Even as a local business these statistics but you in front of more people than a newspaper ad or leaflet through the post box. Unlike traditional marketing methods having an online presence costs you nothing but time. Just an hour a day to interact with followers and schedule new content is cheaper than printing leaflets to reach the same amount of people.

  • 41 percent of Americans and 40 per cent of UK citizens say it is important that a business they interact with has an online presence
  • Of UK citizens that have a social media account 34 per cent and 28 per cent of Americans say they prefer to interact with a business who an online presence than visit a physical location.

Why? Because lives are getting busier, people are spending more time rushing from one place to another they don’t have time to pop in to a physical shop as much. Not only that but when they discover a problem and require a need they want answers straight away, rather than putting it on a back burner and forgetting about it till later. People want answers NOW and being online gives you a far better chance to be in front of those customers when they need you.

Facebook & Twitter Stats

Facebook Twitter
  • Every month 2.5 billion comments are made on Facebook business pages
  • 42 per cent of Twitter users learn more about products and service online, while 49 per cent of users a month follow a brand or company on Twitter (Twitter has 310 billion active users)

Staggering numbers of users who are interacting with businesses online. These users are always looking for new and better companies to make purchases from, for both services and products. Taking advantage of having an online presence will put you in front of these users and using eye catching, relevant content will show them why they should use your business instead of others.

Pinterest & Instagram Stats

Pinterest Instagram
  • In November 2015, a user survey discovered that 60 per cent of users say they have found new brands through Instagram.
  • 75 per cent of saved pins on Pinterest come from businesses. People referred from Pinterest are 10 per cent more likely to make a purchase and an ASTOUNDING 90 per cent of users use Pinterest to plan or make a purchase

Those figures alone have me looking in to using Pinterest for my own business. I use Pinterest to look for ideas for my kids birthday parties, and decorating the home. It is therefore understandable why having your business links on there will garner you more interest. I have seen many businesses comment in groups on Facebook about using Pinterest and getting the graphics correct but by the looks of it, the efforts are worth it.

LinkedIn Stats

LinkedIn

  • More than half of LinkedIn users are more likely to buy from a business after interacting with them on LinkedIn
  • LinkedIn drives more than half of all social traffic to B2B blogs and sites

LinkedIn is primarily for business to business (B2B) interactions and hiring opportunities. These statistics do back up the primary purpose, and create a whole world for B2B businesses to grow their business, market their services and provide a platform to show off their expertise.

Blogging Stats

Blogging

  • 80 per cent of online US Consumers trust information and advice from blogs
  • Companies that blog have 97% more inbound links – important for SEO
  • B2B marketers who blog generate 67% more leads
  • 61% of online US consumers have made a purchase after a suggestion from a blog
  • Small Businesses who blog receive 126 per cent more lead growth

126 per cent more lead growth!! Although the source for these statistics suggests that blogging around 20 times a month will create that large increase in lead growth, a blog a week can start making a difference. Blog posts can include product reviews, how to posts, industry knowledge, and the occasional personal posts. Avoid posting ‘adverts’ selling your products over and over again, this will turn readers off and can be detrimental to your online presence.

Google

Just being on social media platforms and blogging can then get you noticed more in Google. They love active businesses who provide fresh content relevant to the keywords associated with their industry. Getting registered on Google My Business literally puts you on the map. If anyone is searching for businesses in your local area you will pop up on Google Maps, if they look for your industry in your area, you will pop up as a business listed on the maps. If they actually search for you, then your page, website and all your information then pops up on the side (as seen for RedRite in the image below).

Google RedRite listing Leeds

Google Listing RedRite Leeds

 

So there you have it, a few simple facts about why being online can have a huge impact on your business. Still unsure? Then give me a call, let me know what your business is and I can show you how being online will make a difference. Technology is always advancing and with new changes it can be hard to keep up with it all but as I mentioned earlier the effort is well worth it.

(Source information: Hootsuite & Writtent)

New Year New Goals, RedRite, Business, Leeds

New Year, New goals not resolutions

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A New Year means a new goal for your business. These are some simple tips to set yours this year.

Where did the last year go? It seems not too long ago I was writing a post welcoming you in to 2016 yet here we are in the first month of 2017 thinking about the year ahead.

With the new year many of us will be coming up with new year’s resolutions, linked to either our personal lives or to our business. It is a guarantee however that we will lose our focus on that resolution and will either resort back to previous behaviours or lose the motivation to continue. That is why we shouldn’t set resolution. Instead we should be making new year goals.

Goals give us something to aim for and just the world goal creates a much stronger need to achieve it compared to a resolution. The English dictionary states a resolution as ‘a firm decision to do or not do something’ where as a goal is ‘the object of a person’s ambition, an aim’. Giving ourselves a clear goal creates the ambition in us to achieve it, while keeping us on track.

So how do we pick a goal?

A goal is anything you want to achieve in your business. From taking on so many new clients in the year, to a certain number of sales maybe it is just to organise your in-house systems to become better efficient. Make your goal as specific as possible, it will be easier for you to come up with a plan to achieve your goal.

Think good and hard about what it is you want to achieve more than anything in your business then create an amazing graphic with it in writing. Print it and place it in sight of your work place, next to your bed and even on your fridge. This way you will never lose sight of your goal, literally! Also, understand you reason for wanting to achieve that goal. No point saying you want to improve your in-house systems if you do not have the benefit to you and your business at the fore front of your mind. You are more likely to lose focus if you cannot see the benefit of the end result.

 

Goal Setting 2017 Virtual Assistant
My goal this year

How do I start achieving my goal?

Once you have your goal everywhere you can see it and believe in it you need to start working on how to achieve it. The simplest way is to research the necessary tools needed to achieve those goals. If unsure ask in Facebook groups, or business owners in the same industry. With the right tools and knowledge on how to achieve your goal you can then break it down in to the sub goals.

These sub goals should be manageable goals that focus on a particular aspect of your main goal. For example, if you wish to monetise your blog a sub goal could be to enrol in a course to learn how, or to join an affiliate programme.

It is then like a ball rolling down a hill, the more you achieve towards your goal the more momentum you have to fulfil it.

Focus on those sub-goals

Keep your list of sub goals near your working area and celebrate each one that you have achieved, you will deserve it. Think of them as mile-stones. Every quarter re-evaluate what you have accomplished and what you still need to do, it may be that you have found a more suitable tool, or learnt something new that will make achieving your goal easier. If you find your business may have changed direction and therefore so has your goal, adjust your sub goals list and continue on with your new plan.

Achieved or not, celebrate!

At the end of the year no matter whether you have achieved your goal or not, celebrate the fact your business has grown in the last 12 months. Analyse what you did and didn’t accomplish, then use what you have learnt to start setting the goals for the next year.

 

If you want an accountability partner or some help setting those goals, join my 2017 goal setting post on my Facebook Page and lets get your business growing!

 

Merry Christmas, RedRite, Leeds, Virtual Administration

Merry Christmas, from RedRite UK

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Merry Christmas to all you lovely readers, and clients.

This year has flown by with so many new activities and so many new faces, it has been an absolutely amazing year.

There have been a few changes to RedRite with a tweak in the branding, updated services and changes to my own admin practises to make things easier for both myself and my clients. If I have helped you this year I would love to hear your opinion on the service received.

My goals for 2017 is to provide regular blogs covering business topics – so if you have anything you want the answer to just get in touch and I will happily put something together. A second goal is to implement some basic training on services such a WordPress, MailChimp, Facebook and Twitter, to help you understand better how they work and what you need to do to make hem successful. So far I have had a few beta tests on the WordPress tutorials who have found them very helpful. I am so excited to get them all up and running so I can share them with you.

Although there is still a few weeks until Christmas itself I would like to wish you all a Merry Christmas and hope you are taking some time off this year. I will be shutting RedRite’s doors from Christmas Eve through to the 2nd January. I will be available by email however the length of time it will take to reply will be extended as I hope to spend a few days disconnected.

I look forward to seeing you all again in the New Year 🙂 Why not join me on social media to see what I am getting up to in the build up to Christmas.

Facebook    &    Twitter
See you soon!!

Time Management, Virtual Assistant, RedRite, Leeds

Time – The one thing your business needs!

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The top tip you can learn for your business comes from a single drop of water!

Have you ever been caving? I have and get totally transfixed every time too think that something as gentle as water can create such large caverns under the ground. Our tour guide when we went to Ingleborough Cave, Skipton explained to us (me and my eldest daughter) how it can take thousands of years for the water to slowly but persistently work its way through the cracks in the rock levels before the pressure causes the layers to break up enough to create the caverns people explore through today. It also takes thousands of years for the drops of water and calcium to create the stalactites and stalagmites formations that add to the views inside these caverns. The beauty left behind can be breath taking and humbling at the same time, to see something so basic yet beautifully made by nature. We were lucky enough to be in a cave with so much documented history and could see exactly how the cave had changed in just 100 years, which was not much even though water still flows through and occasionally floods.

You are probably wondering why I am talking about caving and what it has to do with business but you will see. When the guide explained the time it takes for a small drop of water to wiggle its way down in order for more water to follow and great this amazing caverns it got me thinking. Many people are trying to make millions in weeks and expect it all to just happen instantly when they click the start button, however it is not true.

Just like that little drop of water it takes time for small actions in your business to build in to bigger and better things. Those minutes you sit putting together posts for social media and blogs, those graphics you created and stressed over just to advertise a new product, even all those emails you sent time after time with no replies. They are those drops of water slowly edging their way in to the cracks of the business world. Right now they seem small and insignificant to your business, mostly when they seem to bring very little return for the time and effort put in. Nevertheless, each tiny step you take in your business is pushing your business one small drop at a time to the biggest cavern of success you could ever imagine.

‘Many businesses are known to fail within the first 3 years’ and not always because they are not a viable business but because the owners suffer burnout over the small steps. So do not let those small steps burn out your passion for your business. Do not give up those little steps, take even more of them and celebrate each time you come across a large crack in the ‘limestone’ that is the fight to success. Celebrating each small step makes the step even more significant and therefore can increase your motivation to continue taking those small steps.

Things will take time but they will happen.

Virtual Assistant, People Buy People, RedRite, Leeds

People buy People – Be Nice!

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Majority of sales talks you will go to will teach you that ‘people buy people’ and therefore you must work on your interactions with people and the way you represent yourself.

But it is not just how you present yourself just to potential customer but also how you interact with other business owners, competitor or not.

I recently commented on a public post requesting rough idea of prices for a website. For me web design is a secondary income and therefore I do not charge the full amount many other web designs do charge, and I do not include the additional services such as a custom-made theme, logo design or any other such additional services. I literally help business owners create a basic website presence for search engines at a price that many start-ups can afford. This however resulted in not just myself but other low priced offers being ‘told off’. There was another designer who felt we were insulting her, upsetting the designing community and making it hard for her to create a living. I politely retracted my offer and apologised to her, stressing that I offered my price for personal reasons and not to insult her or others.

At this point many people would have left it be or even just accepted my apology… not this lady. She continued to go on about how rubbish work is from those that offer low fees, how she would end up having to fix the mess made by subpar work and how even though it was not my intention it is what I was doing anyway. I was supported by others in that the prices we charge is our own personal choice and not to insult others, yet it did not satisfy this individual. For me as the consumer it would personally put me off to see someone, who is part of a supportive network of people, insulting other business owners and even after being apologised to continue ‘telling them off’ for their choice in pricing.

I would love to hear your opinions; would it leave a bad taste in your mouth if you saw someone insulting other business owners just because they have a different pricing structure to them?

people buy people, business support

I fully understand that for a working relationship to work you need to feel you can trust each other, that you get along and your personalities don’t ‘rub each other the wrong way’. This is why if, after an initial conversation, I feel I cannot comfortably and successfully assist someone I will suggest someone else I feel they will work with better. Some business owners, especially those starting out, cannot afford expensive outlay and will want a cheaper option. Others will have money to spare and happy to invest in more expensive services. For this purpose, there is a spread in cost for services it all depends on a business owner’s personal choice on what they charge, and to be insulting them over their choice is not good practise.

So remember it is not just your consumer audience that you need to sell yourself to but to other businesses too. If a business owner sees you being polite, helpful and just generally nice to other people, even if they haven’t experienced your services they are more likely to suggest you as a possible referral for a project then they are if you are sat insulting other business owners, and putting them down, no matter how great your services are.

I love referring business to other people and always keeping an eye out for new businesses to refer, either to my clients or to individuals in the groups I am a part of. So, I take note of interactions not just with possible consumers but with other business owners as well, something I am sure a lot of others do too.

Something I was taught as a kid was – If you have nothing nice to say don’t say anything – and to this day I do believe it. If you don’t like someone else has undercut your prices don’t insult them publicly, private message the original poster and expand on your price, make a personal connection with them and win business that way.

People buy People, so be a person someone wants to work with and can trust.

Interact with me on Facebook, Twitter or LinkedIn and let me know how you feel about people buy people.

 

Facebook Etiquette, RedRite, Leeds, Virtual Assistant

Top tips of Facebook Etiquette of Business

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Facebook is one of the most popular social media platforms with 1.71 billion active users as of the second quarter of 2016. That is 1.71 billion people who have logged in within the past 30 days and who could potentially see your business. But how do you use Facebook correctly for business and avoid Facebook jail?

Let’s first look at how to get your business on Facebook. The best, and safest way, to place your business on Facebook is either through a Page or a Group.

Pages

Facebook dislikes people using their personal profiles to advertise business, so creating a Page linked to your personal profile is specifically created for that reason. On a Page you can choose a category as well as up to 3 sub-categories in which to advertise your Page, the sub categories are determined by the main category so make sure you choose the most relevant to your business. If you add your business address you can also place a map in the sidebar so that others can locate you as well as if there is any parking available on site, perfect for location based businesses. Other details such as opening hours, price range and contact details are also added so consumers know all they need to about you.

A Page can then be used just like a personal profile, the difference being the Page is public and used for business posts rather than what you had for dinner. The occasional personal post can allow consumers to see the person they are buying, just make sure you use details you are willing to go public.

Groups

If you want to limit what the audience sees or maybe want to create a small community around your business, then Groups could be for you. Groups can be publicly available to all, closed – public can only see members or secret – were public cannot see anything but the Group name and type. Members can be free to add other members, however if you want to limit your audience you can control who is actually allowed to join once members refer a friend. Choosing the relevant type of group – such as Club, Support, Study group, Team or travel to name just a few – can help identify to potential audiences what your Group is about. There is also a Buy and Sell type which adds the option to list things for sale within the Group, many local communities start up Groups like this for locals to sell second hand items. If you wish for only certain posts to be allowed, or limit the days in which certain posts can be posted, such as Promo Thursdays, then you can adjust settings to require post approval required.

I have found some of the best groups are those that offer support and networking, with numerous members posting issues they are having with their business and other members offering their support and advice.

What are some etiquette points for interacting on Facebook for business

People buy from people and if they see you being rude, offensive, even just plain ignorant to those posting on your wall or commenting in your Group then it can put them off actually purchasing from you. Although many users are not on Facebook to buy, through the correct and polite methods you can slowly build up a relationship with your audience. This relationship can encourage people to return to your business for their purchasing needs, either a product or a service you may offer.

The biggest NO NO of all time is spamming. Posting adverts for your business within groups is perfectly fine (as long as it doesn’t break the Group rules) as long as it is done tastefully. Respect that there is not just you in the Group and spread your posts out over a period of time. Some groups, such as my networking group, only allow business advertising posts once every 48 hours. While others only allow promotional posts on specific days and posts such as a Promo Thursday post. Abiding by these rules put you in people’s good graces, ignoring the rules and you will find yourself blocked from the Group as well as seen in bad light by others within the Group. Be polite, friendly, chatty and respectful of other group members or those on your Page.

The same goes for replying to comments and messages, sometimes even just a simple thank you can make the difference for your business. Facebook places a little icon on your Page for those that are fast to respond to messages including the length of time it can take you to reply to messages. Ignoring messages altogether can have you coming across rude and consumers will go look elsewhere for their purchasing needs.

Keep your content fresh, if you use a Page for your business it is necessary to post regularly to a degree. If you post once every few weeks, make sure the content is valuable! Consumers like to see what a business is up to and the more you post, the more you will be seen in their newsfeed. If you do not post, you do not get seen.

Sticking to these basic rules of Facebook for business and you will avoid ending up in Facebook Jail and can successfully grow your business.