We all accept that social media is essential for a business, but not necessarily understand why. Business owners who hire someone to help with their social media see the money going out and not always see the money coming back, in direct relation to their social media activity. That...
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Can you believe it is nearing the end of 2017?? The last few months have flown by and by now a lot of business owners are making their marketing strategy for 2018, have you got started? One big aspect of the marketing strategy will be social media, and how...
An online presence is brilliant for any business, but why? Every small business owner is advised to get an online presence – website, social media platform, Google My Business and a blog – but it is not always explained why. Other than it is great for your business, why...
Majority of sales talks you will go to will teach you that ‘people buy people’ and therefore you must work on your interactions with people and the way you represent yourself. But it is not just how you present yourself just to potential customer but also how you interact...
Facebook is one of the most popular social media platforms with 1.71 billion active users as of the second quarter of 2016. That is 1.71 billion people who have logged in within the past 30 days and who could potentially see your business. But how do you use Facebook...
I previously wrote about the benefits of networking using the social platform, Twitter. However, this time I want to expand on that and discuss the benefit of networking as a whole. What is networking? Wikipedia classes business networking as – “Networking is a socioeconomic business activity by which business...
Posting content right in order to attract your target audience is vital, follow these basic tips to get started. The way people interact with marketing is changing, attention spans are getting shorter and more consumers are using dual screens – a mobile and a laptop – at the same time in order...
Jessica Zeun – Vodafone – Digital Marketing for Small Business My first seminar of the day at the #BuyYorkshire Conference was looking at digital marketing and the impacts it has on small businesses in particular hosted by Jessica Zeun on behalf of Vodafone. Jessica Zeun is the managing director of...
Hashtags… a useful aspect of language, but can also have disastrous effects when done wrong What started out as an identifier for address mode in computer language back in 1970 has now become one of the most used symbols in international languages on Social Media platforms. The hash-tag (#)...