We all accept that social media is essential for a business, but not necessarily understand why. Business owners who hire someone to help with their social media see the money going out and not always see the money coming back, in direct relation to their social media activity. That...
Can you believe it is nearing the end of 2017?? The last few months have flown by and by now a lot of business owners are making their marketing strategy for 2018, have you got started? One big aspect of the marketing strategy will be social media, and how...
The top tip you can learn for your business comes from a single drop of water! Have you ever been caving? I have and get totally transfixed every time too think that something as gentle as water can create such large caverns under the ground. Our tour guide when...
Facebook is one of the most popular social media platforms with 1.71 billion active users as of the second quarter of 2016. That is 1.71 billion people who have logged in within the past 30 days and who could potentially see your business. But how do you use Facebook...
I previously wrote about the benefits of networking using the social platform, Twitter. However, this time I want to expand on that and discuss the benefit of networking as a whole. What is networking? Wikipedia classes business networking as – “Networking is a socioeconomic business activity by which business...
Posting content right in order to attract your target audience is vital, follow these basic tips to get started. The way people interact with marketing is changing, attention spans are getting shorter and more consumers are using dual screens – a mobile and a laptop – at the same time in order...
Email marketing can be an attention grabbing marketing tool – but only when done right! There are so many different avenues in which to engage with your consumers and potential consumers, with the changing times however things such as newspaper ads and billboards are not as effective as receiving...
Jessica Zeun – Vodafone – Digital Marketing for Small Business My first seminar of the day at the #BuyYorkshire Conference was looking at digital marketing and the impacts it has on small businesses in particular hosted by Jessica Zeun on behalf of Vodafone. Jessica Zeun is the managing director of...
BizMums Conference and Awards – What an amazing day!! I do not know where to begin. Saturday (17/10/2015) I went to my first BizMums Conference and Awards ceremony and I can honestly say the warmth, support and overall welcoming you feel as part of their group is amazing, some...
Hashtags… a useful aspect of language, but can also have disastrous effects when done wrong What started out as an identifier for address mode in computer language back in 1970 has now become one of the most used symbols in international languages on Social Media platforms. The hash-tag (#)...